Curio Collection by Hilton is an upscale hotel brand within Hilton's portfolio. Curio Collection is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding. Hilton selects independent hotels and resorts to be part of Curio Collection.
The brand was launched in June 2014, and was Hilton's first "collection" brand. By January 2017, Curio Collection comprised more than 30 hotels and resorts in seven countries.
Curio Collection properties use Hilton's reservation system and are part of Hilton Honors, Hilton's guest-loyalty program.
Video Curio (brand)
Hotels
Current properties as of February 2017:
Maps Curio (brand)
Competition
Curio Collection by Hilton is likened to Marriott's Autograph Collection Hotels and Starwood's Tribute Collection.
References
Source of the article : Wikipedia
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